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I’m a PC

Well, these ads were interesting. I think the goal was purely to stimulate interest, and it seemed most people on the web didn’t ‘get it’. But, I think the new spots have a much clearer message:

Check out http://imapc.lifewithoutwalls.com/ for more videos. This is just the start of a lengthy campaign that’ll run over the next few years, highlighting the connections that Windows software enables. I really like the Life Without Walls tagline, and it goes hand in hand with a revised mission statement for Microsoft:

“Create experiences that combine the magic of software with the power of Internet services across a world of devices”

I love that it is so specific, and gets back to the technological roots of ‘A PC in every home and on every desk’. The next year will be a very exciting time for Microsoft and users of Microsoft’s technology and I’m proud to be part of it.

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